Conceptual design is the highest leverage point of quick delivery and product innovation 概念設(shè)計是實(shí)現(xiàn)對市場的快速響應(yīng)和產(chǎn)品創(chuàng)新的重要環(huán)節(jié)。
Simple strategies . strategies that talk to consumer needs . competitive strategies that build brand preference . sensitive strategies the identify real leverage points-- product benefits or brand image 簡潔的策略。針對消費(fèi)者需要訴求的策略。建立品牌偏好的競爭性策略。確認(rèn)真正有力的特點(diǎn)產(chǎn)品利益或品牌印象的靈敏策略。